What Publishing Companies Are There Beside Houghton Mifflin for K-4 Reading Series

Function ane

Questions 1 -eight

Look at the statements below and the five news items on various companies. Which report (А, В, C, D or Due east) does each statement (1-8) refer to?

For each argument (1-8), mark ane alphabetic character (А, В, C, D or East). You will demand to use some of these letters more than once. At that place is an case at the beginning (0).

Example:

(0) Some new bounds are going to exist opened. A

1. This company reports non being able to pass on higher costs to its customers.

2. The sale of part of a company has had an adverse affect on profits.

3. This company's response to fluctuations in sales has non had the desired effect.

4. Jobs take been lost because a company has ended one of its activities.

5. There are fears about the impact of internal contest within the company.

vi. This company has reported contrasting results from different parts of its operations.

vii. This company has spent money on moving part of its operation.

8. Efforts are to be made to turn around sales at a shop

А

New Store

Parkin's search for a site for its next store has been ended by Marsden'due south misfortunes, with Parkin agreeing to purchase half of the latter's Birmingham store for Ј40m. Parkin's chief store is in London, but information technology opened its second, in Birmingham, iii years ago, and has been seeking sites in other large cities. There was surprise that the new shop, probable to open side by side year, is so close to the existing ane, where profits take so far browbeaten Parkin's sales targets, in case it draws customers away from the existing outlet.

В

Capacity Cutting

The packaging industry has typically suffered from a vicious cycle, with ascension prices leading to excess capacity, which in turn leads to a collapse in prices, and Johnson Keithley is no exception. The company has been attempting to smooth the smash/bust bike by meliorate chapters management, simply information technology admitted yesterday that it has been forced to make significant cuts to capacity because of a surprisingly abrupt downturn in need. The grouping now expects its 2d-one-half results to fall beneath expectations, and warned of further bug on the horizon.

E

Minor Improvement

Dorcas Foods has posted a modest rise in interim profits. However, the visitor says information technology has had to absorb increased costs at its Quality Saccharide subsidiary and the touch of a margin clasp at its Australian baking operations. In sugar, the continued strength of sterling has capped profits, and with Dorcas'southward motion out of saccharide-beet refining, expenditure on redundancy is having a serious touch. At the same time, floods in Commonwealth of australia accept led to higher wheat prices, which in turn have reduced margins in the company's blistering operations

С

Hit past Higher Costs

Higher raw-material costs accept reduced full-year profits at Bonner'south, the plastics manufacturer, with prices of polyethylene, the main component of its business, rising 8% since final year. Profits were also held back by the disposal of its packaging division, which accounted for over half of turnover the previous yr. Boosted costs were incurred by relocating the caput office from Wrexham to Cardiff, and from reorganisation and redundancy in its plastics business. Bonner's said that trading in the current year has started slowly, specially in its European markets.

D

Surprise Fall

Shares in regional supermarket chain Couldson brutal steeply yesterday after the retailer warned of losses at its biggest outlet, in Bristol. The alarm was in stark contrast to its trading argument iii months ago, which reported a rising in like-for-similar sales of 5% in the preceding month. All the same, trading beyond the residue of the chain, including seven outlets bought last yr from Luxona, showed a healthy improvement. The visitor has promised to do all it can to stem the decline of the final iv weeks at the Bristol outlet.

1. E
2. C
3. B
4. E
5. A
6. D
7. C
8. D

Part 2

Questions 9–fourteen

● Read this text taken from an article well-nigh future developments in advertising.

● Cull the best sentence o fill each of the gaps. For each gap (9–xiv), mark 1 letter of the alphabet (A–H).

● Do not mark any letter more than than one time.

Futurity Developments in Advertising

The explosion of new media, ranging from the internet to digital television, means that people working in ad will have to devise more cunning ways to catch the public'southward attention in the future. The traditional Idiot box advertising entrada will not accomplish the whole family any more than. The advertizement industry will have to work 'harder and smarter' to cutting through the 'ataxia and noise' of the future with this vast array of new media, all competing to catch the consumer's centre.

 People have go more than private in their consumption of advertising. (9) ………… New technology has made experimenting with new forms of advertizement a possibility. The monologue where the advertising tells housewives that this is the washing pulverisation they should buy is just a cliche now. The internet, for case, has made such ads expect old-fashioned. (ten) ………… A much closer relationship with the consumer is gradually being forged.

The definition of what constitutes advertising volition aggrandize well across the conventional mass media. Shopping environments will themselves become a part of the advertising process. (11) ………… The aim will be to 'warm' people towards these places so that they volition return to purchase goods in that location again.

In spite of these and other changes, it is highly unlikely that TV, print and radio will disappear altogether every bit advertising media. (12) ………… Simply other marketing disciplines, such as public relations and direct marketing, will become equally important as advertising. Advertising agencies will have to reinvent themselves. They will no longer be able just to produce advertisements and then support these through PR, direct marketing or the cyberspace. (xiii) …………

Thus, creativity will be the near valuable commodity in the future. (14) ………… It will continue to exist so in the futurity. But there will exist an increasing premium on the advertiser'due south power to exist imaginative, and to think laterally nigh engaging the consumer in a broader diversity of media.

A On the contrary, there is nigh certain to be an increment in every grade of advert in future years.

B Increasingly, they will exist not but to sell goods, but likewise to entertain people and to make certain that they enjoy their fourth dimension there.

C Originality of thinking has always been in short supply.

D There is, consequently, picayune hope of them surviving for more than than some other 20 years.

E This fragmentation has already shown the need for a more than sophisticated understanding of where and how to reach people in the about constructive mode.

F Instead, they volition accept to change the whole style they look at communication and start thinking about ideas which are not specific to one discipline.

1000 It has made possible a situation in which customers tin can tell advertisers what they call up, and the advertisers can supply information.

H No longer will all members exist watching the same programme: some will be watching dissimilar channels on their own TVs, surfing the net or doing both at the same time.

1. E
2. G
3. B
4. A
5. F
6. C

Part 3

Questions 15–xx

● Read the post-obit article about Grasmere, a small British company that articles steel components, and the questions beneath.

● For each question (xv–twenty), marking one letter of the alphabet (A, B, C or D).

In a tough climate for UK manufacturers, Malcolm Drake thinks he has hit on a way for his company, Grasmere, to succeed: past condign a bespoke manufacturer. This involves working very closely with customers to produce precisely what they want. As a result, Grasmere has become indispensable to its large customers, which are based around Europe. Grasmere makes a range of pocket-size metal items that are tailored to fit into much larger products, and its customers include large electronics and electrical goods manufacturers. 'When we kickoff talking to customers about an gild, they ofttimes take merely a rough idea what they want,' says Drake. 'We assist them in identifying and specifying their needs, and nosotros suggest them on the all-time manner to manufacture the production. And so nosotros fulfil the order, which could involve making anything between 40 and one billion parts in a year.'

Grasmere's main tools are press machines that postage stamp out metal items in its Birmingham premises. The visitor was started by Drake's great-grandfather in 1903, when its acknowledged products were pen nibs, and the company prides itself on never having fallen beneath the exacting standards which it set so.

While today's range has moved a long manner from those pen nibs, some of the original machinery stands in the reception area, as a memento of the company's roots. Merely in the terminal yr has the company relocated from the cramped and grimy workshop it moved to in 1910, to a more than modern and open-plan building on the outskirts of Birmingham, an operation that involved a major logistical exercise to move the machinery. The new site has allowed Grasmere to make itself more efficient. The company has cut staff from 150 to 125 by shedding low skilled employees without reducing turnover.

Malcolm Drake says that 18 of Grasmere'south customers each contribute revenues of more than £100,000 a year, with half of all turnover coming from iii of them. 'It isn't the usual supplier–customer relationship,' he explains. 'Nosotros are very open up with them and provide them with a lot of internal information about costs. But nosotros select them as much as they select us. If we are  asked to do something that is too hard or expensive, we say "no". We educate the client as to what is possible. If yous permit yourself to be dictated to, that's not a partnership – it's grovelling.'

Grasmere's business has spread more than widely to other parts of Europe in the past few years, though not considering of whatsoever deliberate strategy to button upwards exports. Equally Drake points out, if a visitor such every bit his is keen to yoke itself to successful companies that think strategically, inevitably this will mean more overseas sales to relatively farflung divisions of these businesses, to meet their ain demand for the components Grasmere can produce.

The company depends on having technically literate people who tin talk intelligently to customers. Hence 90 of Grasmere'southward employees are engineers  employed in a range of jobs including making products, sales, marketing and purchasing. While about 100 of the staff are directly involved in shop-floor production work, they often as well take an outward-facing office, such every bit talking to customers about design or manufacturing.

Malcolm Drake sums up his company's strengths every bit offering v attributes that customers want: quality, speed, dependability, flexibility and low costs. As a result, the company is flourishing.

15 What do we acquire about Grasmere in the first paragraph?

A It concentrates on working in a particular sector.

B Information technology helps customers to formulate their own requirements.

C It makes a range of products for a pocket-sized number of applications.

D Information technology designs products then looks for suitable customers for them.

16 What links Grasmere at present with when it was founded?

A The visitor has always operated in the same premises.

B Some of the original machines are still used for manufacturing.

C The nowadays range of products includes the original lines.

D The visitor has ever had the same mental attitude to quality.

17 Grasmere's workforce has fallen considering

A productivity has improved.

Binformation technology is hard to recruit skilled staff.

Cnew machinery has been introduced.

Dsome staff chose to leave the company.

18What does Malcolm Drake say about the company's relationship with its customers?

AGrasmere works on equal terms with its customers.

B Grasmere has a ameliorate relationship with some customers than others.

C Grasmere tin can larn a bully deal from its customers.

D Grasmere is expected by some customers to provide too much

information.

19 The visitor's exports are rising because

A information technology is following a strategy of promoting its products away.

B there is a growing demand abroad for the types of products it makes.

C overseas sections of its customer companies are ownership from Grasmere.

D it is gaining access to the overseas clients of its own customers.

20 It is role of Grasmere's policy to ensure that

 A every customer is allocated to a specific salesperson.

B many of its engineers deal straight with customers.

 C each action is carried out by dedicated staff.

D it has a section which designs new products.

1. B
2. D
3. A
4. A
5. C
6. B

Part 4

Questions 21-30

Read the article below well-nigh customer relationship management. Cull the correct give-and-take or phrase to fill each gap from А, В, С or D. For each question (21-30), marker ane letter (А, В, С or D).

CUSTOMER Relationship Direction

In today's fast-moving marketplace, it is a unproblematic (0) ..D… that products are constantly being replaced by something new. For companies big and minor, the nigh of import existent (21) …….. with measurable, long-term value is loyal, one-to-1 customer relationships. Yet, despite their importance, they do not (22) ……. on any company's balance sail. If a company lost 10% of its inventory to theft, it would react swiftly, but if the company loses x% of its customers, this may not be (23) ……. In this historic period of product (24) ……, in which the market place fails to perceive whatever profound difference between products or companies, effective management of client relationships is critical in achieving a competitive (25) ……. Delivering quality service and achieving high customer satisfaction take been closely (26) ……. to  profits, and consequently the (27) ….. all companies are trying to make is to provide more internal and external customer relationship focus. Past (28) ….. available data technology, leading companies have already shortened procedure and response times, increasing customer satisfaction.

Only companies must make a profit to survive, so telling a chief executive to focus more on customers, through the employ of expensive information technology, may fall on deaf ears unless it  can  be  demonstrated that such investments will be (29) …… in terms of revenue, market share and profits. Certain companies are responding to this new customer focus past completely (xxx) ……… their traditional fiscal-only measurements of corporate performance, and seeking new ways of measuring customers' perceptions and expectations.

21

А worth

В value

С asset

D property

22

А plow out

В brand up

С write out

D show up

23

А detected

В regarded

С conceived

D distinguished

24

А coincidence

В similarity

С agreement

D connectedness

25

А authority

В command

С advantage

D preference

26

А joined

В linked

С associated

D combined

27

А shift

В fluctuation

С motility

D displacement

28

А profiting

В capitalising

С exploiting

D benefiting

29

А reinstated

В restored

С replaced

D recouped

xxx

А modifying

В mending

С refurbishing

D overhauling

1. C
2. D
3. A
4. B
5. C
6. B
7. A
8. C
9. D
10. D

Function five

Questions 31–40

● Read the commodity below about estimator printers.

● For each question (31–40), write one discussion in Upper-case letter LETTERS.

● There is an example at the kickoff (0).

PRINTING AT A PRICE

Most companies now realise that the then-called 'paperless office' is clearly an illusion – and probably always will (0) ….Exist…….. . Digital engineering has revolutionised working practices and methods of communication, just it has created additional media rather (31) ………… replacing existing ones. Therefore, paper is here to stay, and the printer can be certain of keeping (32) ………… identify alongside the reckoner, fax and phone equally a basic particular of office equipment, key to the life of virtually companies.

However, like many other basic items, the printer is often seen (33) ………… peripheral, and insufficient attention is given to its pick. It is worth remembering that the equipment that you lot adhere to your computer is just as important as the computer's technical specification. You will presently find that (34) ………… yous are using a printer that jams and smudges your work, or makes getting names and addresses onto envelopes seem an incommunicable task, then (35) .……….. supersonic speed of your microprocessor will be no great advantage.

Printing engineering science has developed rapidly over the (36) ………… few years, and it seems prepare to continue to (37) ………… so.   Finding the best printer for your particular needs depends on many factors, non least (38) ………… which is price. Nonetheless even before price comparisons come (39) ………… consideration, the questions of brand, color, book, speed and quality of output all need careful thought. The best motto is 'endeavor before you buy'. That fashion, y'all will get the best printer for your company, and it will exist (40) ………… the best possible price.

1. THAN
2. ITS
3. AS
4. IF / WHEN / WHENEVER
5. THE
6. By / Last
7. DO
8. OF
9. INTO / Nether
10. AT / FOR

Function vi

0 FOR

00 CORRECT

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1. YOURSELF
2. Right
3. UP
4. ALL
5. SUCH
6. THE
7. OR
8. THAT
9. WHILE
10. Right
11. United states
12. SHOULD

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